Imagine you ran a business that virtually dominates the market. One day, you find out that a small start-up has somehow figured out a technology that lets your customers buy your product for 10% of your current price. Modern business strategy instantly focuses us on how to protect our businesses from competitors. Our instant urge […]
Read more "Disruptors Don’t Play By the Rules"“Did you hear?” says Anna. “Hear what?” I replied. “The rumor is that John is on the way out. I hear his numbers were not that great”. This type of water-cooler conversation happens every few seconds in most organizations. Rumors spread like wildfire, consuming hours of productivity and stirring up many emotions. With research suggesting […]
Read more "Your customers want it. Your employees want it. This is why you need it."When you are an established player in your industry and a new competitor emerges, the first natural reaction is to ignore them, but at the same time, keep a close watch from the corner of your eye to see what they’re up to. But what if that competitor accumulates 700,000 new customers within their first […]
Read more "What’s Stopping Us From Changing Faster?"When the Model T Ford was introduced in 1908, consumers were thrilled. They didn’t care that it didn’t have a roof or windshield wipers. It was better than a horse and buggy, and reinvented personal transportation. The Model T turned a page from an era of scarcity into an era of mass consumption. When Henry […]
Read more "The One Word That Is Holding Us Back"Sarah is at the top of her game. She’s been climbing the ladder at one of the top legal firms in the country. If all goes according to plan, she will likely make partner in the next 5 years. She worked hard to get to where she is today. Working part-time jobs to put herself […]
Read more "Still Think Robots Can’t Take Your High-Paying Job?"An organization’s greatest asset is it’s people. We’ve heard that line before. When it comes to assets, over the years organizations have refined the craft of optimizing for efficiency and effectiveness. We’ve learned to optimize production lines, supply chains, finance, and other functions so that every bit of productivity and scale can be squeezed out. […]
Read more "To Improve Employee Engagement, Let’s Fix this One Thing"As I sort through nearly 2 gigabytes worth of pictures of my kids, I can’t help it but feel overwhelmed. There are literally thousands upon thousands of pictures and short videos that we shot over the past eight years, yet the struggle is not only with the volume, but the notion that you can’t help […]
Read more "How This Button Is a Start to Getting Meaning Back"As I was sitting with a friend last week for lunch, enjoying an engaging conversation, I couldn’t help it but get distracted by the buzzing of notifications arriving to my phone. While I didn’t pick up the phone to take a look at what was behind all these pings, my mind kept wondering, thinking about […]
Read more "How Meerkat and Periscope are Rewiring Our Brains"It’s another Monday morning meeting with your customer. This time, you sharpen your pitch. You put all the use-cases and customer success stories on the table. Your customer doesn’t even flinch. Because you’ve done business together in the past, she kindly tells you that your product is a commodity and she’ll only sign up if […]
Read more "Evolving Sales for Value Co-Creation"On February 23rd, an email popped into my inbox and caught my attention. The title must’ve been taken straight out of Apple’s product launch playbook: “Pebble’s got something special tomorrow. Be the first to see”. Pebble, who had a meteoric rise to fame by raising more than $10 million from 69,000 people on the crowdfunding […]
Read more "From a Simple Email to Making One Million in 49 Minutes"
Reuven Gorsht 