Imagine you ran a business that virtually dominates the market. One day, you find out that a small start-up has somehow figured out a technology that lets your customers buy your product for 10% of your current price. Modern business strategy instantly focuses us on how to protect our businesses from competitors. Our instant urge […]Read more "Disruptors Don’t Play By the Rules"
“Did you hear?” says Anna. “Hear what?” I replied. “The rumor is that John is on the way out. I hear his numbers were not that great”. This type of water-cooler conversation happens every few seconds in most organizations. Rumors spread like wildfire, consuming hours of productivity and stirring up many emotions. With research suggesting […]Read more "Your customers want it. Your employees want it. This is why you need it."
When you are an established player in your industry and a new competitor emerges, the first natural reaction is to ignore them, but at the same time, keep a close watch from the corner of your eye to see what they’re up to. But what if that competitor accumulates 700,000 new customers within their first […]Read more "What’s Stopping Us From Changing Faster?"
When the Model T Ford was introduced in 1908, consumers were thrilled. They didn’t care that it didn’t have a roof or windshield wipers. It was better than a horse and buggy, and reinvented personal transportation. The Model T turned a page from an era of scarcity into an era of mass consumption. When Henry […]Read more "The One Word That Is Holding Us Back"
On February 23rd, an email popped into my inbox and caught my attention. The title must’ve been taken straight out of Apple’s product launch playbook: “Pebble’s got something special tomorrow. Be the first to see”. Pebble, who had a meteoric rise to fame by raising more than $10 million from 69,000 people on the crowdfunding […]Read more "From a Simple Email to Making One Million in 49 Minutes"
With only 13% of employees around the world being actively engaged at work and two-thirds of today’s employees feeling “overwhelmed”, leadership, as we know it is entering a bit of a crisis. With the rapid pace of change and increasing pressures, leaders are facing trying times in order to balance priorities, do more with less, […]Read more "The New Paradigm Leader"
Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that existing companies can’t meet unless they applied imagination to see beyond what they’re selling today. Indeed, consumers have never been savvier, well connected, and value conscious. Today’s consumers engage with your company in […]Read more "Meet Tomorrow’s Consumer [Infographic]"