Imagine you ran a business that virtually dominates the market. One day, you find out that a small start-up has somehow figured out a technology that lets your customers buy your product for 10% of your current price. Modern business strategy instantly focuses us on how to protect our businesses from competitors. Our instant urge […]Read more "Disruptors Don’t Play By the Rules"
When you are an established player in your industry and a new competitor emerges, the first natural reaction is to ignore them, but at the same time, keep a close watch from the corner of your eye to see what they’re up to. But what if that competitor accumulates 700,000 new customers within their first […]Read more "What’s Stopping Us From Changing Faster?"